We exist to keep Generation Alpha free from the tyranny of technology by choosing to live analog.

Generation Alpha is anyone born in the years from 2010 to 2025. The earliest members are just learning to walk while the oldest are entering High school.

Analog means not computerized, not digitized. We want Generation Alpha to be adept at technology without being dominated by it.

The massive and unregulated spike in screen and social media usage has wreaked havoc on the hearts and minds of Generation Z. Since 2010, when social media and cellphones became ubiquitous, the rates of anxiety, depression, self harm, and suicide have spiked in young people. This cannot be allowed to happen in Generation Alpha. We now know better, so we must do better.

The 4 new norms

1) No smartphones before high schooL

Parents should delay children’s entry into round-the-clock internet access by giving only basic phones (phones with limited apps and no internet browser) before 9th grade (roughly age 14).

2) No social media before 16

Let kids get through the most vulnerable period of brain development before connecting them to a firehose of social comparison and algorithmically chosen influencers.

3) Phone-free schools

In all schools from elementary through high school, students should store their phones, smartwatches, and any other personal devices that can send or receive texts in phone lockers or locked pouches during the school day to free up their attention.